We’re making insurance simpler for everyone. Which means more transparency, greater trust. Whether that’s ditching unnecessary jargon or smoothing out the claims journey, we're passionate about helping people to better understand what they’re buying.
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Changing the way people feel about insurance
Fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, we’re aiming to become a leading pan-Asian insurer by changing the way people feel about insurance.
How we got here
We’ve come along away since we launched our insurance businesses in Hong Kong, Macau and Thailand in February 2013. It was the first step in the Group’s plan to build a different kind of insurance company: FWD.
Our factsheet
Take a look at our factsheet with all the need-to-know information about FWD.
Our locations
Since humble beginnings in 2013, we’ve grown our presence to span 10 markets across Asia.
Our team
Our leadership team embodies our values and is comprised of individuals dedicated to changing the way people feel about insurance.
Our latest awards
Best use of AI for Customer Experience
The Digital Banker
2023
Exceptional Workplace Award
Gallup
2023
Most Innovative Insurer In Asia
IDC Asia/Pacific
2023
Innovation of the Year
Asia Insurance Review
2022
Analytics Provider of the Year
Insurance Asia News
2022
Best Solution for Distribution
DigFin
2022
Customer Service Initiative of the Year - Hong Kong
Insurance Asia
2022
Social Media Initiative of the Year - Malaysia
Insurance Asia
2022
Most Innovative in Excellence in Employee Experience
Gartner
2022
Best Cloud Migration Project
Infopro Digital
2022
Best Alternative Data Initiative
Infopro Digital
2022
Best Technology Firm
Insurance Asia News
2022
Best Use of AI for Customer Experience
The Digital Banker
2022
Best Digital CX in Insurance – Social Channels
The Digital Banker
2022
FIIA 2022 Special Award
IDC Asia/Pacific
2022
Model Insurer 2022: Data, Analytics and AI
Celent
2022
Ranked No. 1 for customer experience in Thailand
KPMG’s Global Customer Experience Excellence Report
2021
Ranked No. 1 for customer experience in Vietnam
KPMG’s Global Customer Experience Excellence Report
2021
Insurtech Initiative of the Year
Insurance Asia News
2021
Analytics Provider of the Year
Insurance Asia News
2021
Future Enterprise of the Year
IDC Asia/Pacific
2021
Best in Future of Digital Infrastructure
IDC Asia/Pacific
2021
CIO of the Year
IDC Asia/Pacific
2021
Best Solution for Distribution
DigFin
2021
Core Insurance Transformation
Efma & Accenture
2021
Outstanding Use of Digital Channels for Improved CX
We operate a workplace that nurtures fearless innovation and big ideas – powered by our vision of changing the way people feel about insurance.
The FWD Group
We’re proud to have established a robust whistleblower process. It means anyone can report any concerns about our business, in good faith and without fear of retaliation through the link below: