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AIG Fuji Life Becomes FWD Fuji Life

01 September 2017 | Tokyo

FWD Group acquisition of AIG Fuji Life completes and heralds a new beginning for Fuji Life

Following FWD Group’s (“FWD”) acquisition of AIG Fuji Life Insurance Company, Ltd. in April 2017, the company was today officially renamed FWD Fuji Life Insurance Company, Ltd. (“FWD Fuji Life”), after approval by the relevant regulatory bodies.

Since its launch in 1996, Fuji Life has always approached business from its customers’ point of view, developing and providing unique products and services designed to meet customer needs. Going forward, FWD Fuji Life will combine more than two decades of Fuji Life’s expertise in Japan with the advanced technologies and fresh ideas brought by FWD, one of the fastest growing insurers in Asia.

FWD Fuji Life will create new customer experiences by providing unique and easy-to-understand products and services in Japan as it strives to achieve its vision to change the way people feel about insurance.

New corporate name (Japanese)FWD 富士生命保険株式会社
New corporate name (English)FWD Fuji Life Insurance Company, Ltd.
New corporate logo
Date of change September 1, 2017

The name change will not impact customer contracts, points of contact or support procedures.

FWD Fuji Life Insurance Company, Ltd.

As a member of the FWD Group, FWD Fuji Life provides life insurance, medical insurance and employee welfare benefits-related insurance. Since launching in August 1996, FWD Fuji Life has been operating a customer-led business. FWD Fuji Life’s vision is to change the way people feel about insurance by creating fresh customer experiences, with easy-to-understand products and services supported by digital technology.

To learn more about FWD Fuji Life, visit

*FWD will continue to use "Fuji" in its corporate name. However, FWD Fuji Life is not a subsidiary or an affiliated company of The Fuji Fire and Marine Insurance Co., Ltd.(now known as AIG General Insurance Company, Ltd.).

About FWD Group

Established in Asia in 2013 with a trailblazer mentality, FWD is the primary insurance business of investment group, Pacific Century Group

FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia, offering life and medical insurance, general insurance, employee benefits, Shariah and family takaful products across a number of its markets.

FWD is focused on creating fresh customer experiences and making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to be a leading pan-Asian insurer by changing the way people feel about insurance.

For more information please visit

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