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News release

FWD partners with DDB on brand and creative strategy

22 August 2018 | Hong Kong

Pan-Asian insurer FWD Group (“FWD”) has appointed DDB Group (“DDB”) as its regional lead agency for brand and creative strategy.

FWD is one of the fastest-growing insurers in Asia and has expanded to eight key markets since it was established only five years ago. DDB will support FWD across the region as it continues to grow its challenger brand profile with new ideas and innovations to deliver on its unique brand promise ‘celebrate living’. The account will be driven by DDB’s regional team based out of Hong Kong.

DDB was awarded the business after a highly contested multi-market pitch involving leading agencies from across Asia.

Working with FWD’s senior management team, DDB is now developing a brand campaign that will be rolled out across the region.

Tim Oliver, FWD Group Chief Commercial Officer, said, “As a challenger brand, we aspire to continue being surprising, fresh and relevant to customers across Asia. Our vision to change the way people feel about insurance starts with a differentiated and exciting brand proposition.

“With DDB we’ve now found a like-minded partner -- strong on talent with fresh new ideas -- fearless enough to come with us on the next stage of this journey.”

Andreas Krasser, DDB Group’s Chief Strategy Officer said, “It’s not every day that you get to work on a brand like FWD. We’ve been hugely impressed by their vision, their drive, and the ripples of change they’re already creating in what is often an extremely challenging sector of the financial market. FWD consistently surprise and inspire by looking at insurance from a completely different angle. They’re a challenger brand in every sense of the word. Needless to say we’re thrilled to be working alongside them.”

Back row from left: Andreas Krasser (Chief Strategy Officer DDB), Mill Au (Senior Officer, Group Brand Development & Marketing FWD), Bernadette Stevens (Group VP, Group Brand Development & Marketing FWD), Jamal Hamidi, (ECD Global Business DDB).

Front row from left: Eliza Yeung (Director, Group Brand Development & Marketing FWD), Justin Bonnett (Regional Business Director DDB), Tim Oliver (Chief Commercial & Marketing Officer FWD).

About FWD Group

Established in Asia in 2013 with a trailblazer mentality, FWD is the primary insurance business of investment group, Pacific Century Group

FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia, offering life and medical insurance, general insurance, employee benefits, Shariah and family takaful products across a number of its markets.

FWD is focused on creating fresh customer experiences and making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to be a leading pan-Asian insurer by changing the way people feel about insurance.

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About DDB Group Hong Kong

DDB Group Hong Kong (DDB and Tribal Worldwide) is united behind our founder Bill Bernbach's belief that ‘Creativity is the most powerful force in business’. At Campaign Asia-Pacific’s Agency of the Year Awards 2017, DDB Group was awarded Creative Agency of the Year (Bronze) and Greater China Strategic/Brand Planner of the Year. DDB Group Hong Kong continually receives accolades at Marketing Magazine’s Agency of the Year Awards, winning Creative Agency of the Year(Gold) and Integrated Agency of the Year(Gold) consecutively in 2015 and 2016.

DDB Group Asia is a cohesive collaboration of global businesses, including DDB (advertising), Tribal Worldwide (digital), DDB Remedy (healthcare and medical), Track (e-commerce) and TracyLocke (shopper marketing). Comprising of six offices in four countries, DDB Group Asia is part of the DDB Worldwide communications network and Omnicom Group.


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