Become an agent

Introducing FWD Elite Agency

The FWD Elite agency is our agency today for a new kind of Asia tomorrow.

It means a best-in-class customer experience, a career path that’s as aspirational as it is rewarding, and an exciting end-to-end digitalised experience - whether you’re an FWD customer or an FWD Elite agent.

Find out how we’re building a next-generation agency for a new and modern future - underpinned by a vision to set a new standard across Asia, and beyond.

How we’re building a next-generation agency

The experience our customers want

A seamless purchase journey, a sign-up that’s simple, a distinctive experience. This is both our vision and our reality.

We’ve created a digital platform so our customers can engage with agents online, get the answers they need, and then take it offline at a location to suit them best.

The tools our agents need

We’re proud to offer our agents a suite of tools to help them serve our customers better and run their business more efficiently.

AI² is our ‘smart’ financial planning tool, built in-house and enhanced with artificial intelligence. And we have a sales management tool that enables our agents to digitally manage their business end-to-end - from recruiting and training, to sales and servicing.

The capabilities our industry envies

We’re fast moving our business into an omnichannel model with multiple touchpoints across a portfolio of customer channels. We’re joining these up to create a seamless customer experience, that’s smoother and more efficient for our agents and the customers they serve.

Global recognition

The Million Dollar Round Table (MDRT) is a highly prestigious, independent association representing the world's leading life insurance and financial services professionals. To become a member, agents must demonstrate exceptional standards, protocol and results.

In 2020 we were extremely proud to enter the MDRT’s top 10 list of global multi nationals. This accolade reflects both the impressive number of FWD agents reaching this gold standard, and the work they’ve put in to get there.

Build an exciting future with FWD

As a FWD agent, you’ll be able to take your career into your own hands. We’ll be there every step of the way with plenty of opportunities to learn and grow.

We value the human touch

We see ourselves as a people business first - with our agents helping our customers, and our team supporting our agents.

We see the role of the agents as much more than transactions

We know it’s about offering professional market advice with trained, expert insights who truly understand our customers.

We give agents the digital tools they need

Because next-generation insurance is insurance that’s fast, that’s efficient, and where customer is key.

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