FWD Group today announced the appointment of Poramasiri Manolamai as Chief Executive Officer designate for FWD Thailand, effective 1 January 2018 and subject to regulatory approval. Poramasiri will lead FWD’s growing business in Thailand to drive the delivery of its technology-driven customer-led strategy.
Poramasiri brings over 25 years’ experience in the Thai insurance industry to FWD. She will work closely with the incumbent CEO of FWD Thailand, Mike Plaxton through a leadership transition period until her appointment is effective on 1 January 2018. Mike will be retiring in 2018 after over 48 years in the industry, half of which have been in Asia.
Huynh Thanh Phong, FWD Group Chief Executive Officer, said, “Poramasiri is a highly-experienced and successful insurance industry executive with a strong track record in developing businesses in Thailand. Her appointment stands FWD Thailand in good stead to further differentiate our offering, and enhance the insurance experience for our customers as we realise our vision to change the way they feel about insurance.”
Phong continued, “FWD would like to take this opportunity to thank Mike for his deep commitment to the company and we all wish him well in his retirement. He has been a pioneer for FWD and an excellent steward for our business which has under his leadership grown rapidly into a leading life insurer across Thailand, making Thailand one of FWD Group’s most important and successful markets.”
Poramasiri commented, “The opportunity to lead FWD in Thailand is very exciting, given FWD’s inspiring vision and commitment to change traditional perceptions of insurance. I firmly believe customers should be at the heart of the business and that combined with a culture of innovation, FWD will continue to build on its strong foundations to deliver insurance propositions which are easy-to-understand and match our customer’s insurance needs.”
Poramasiri was previously Chief Distribution Officer for Krungthai-AXA Life Insurance, where she led key distribution channels including Agency, Bancassurance, Corporate Solutions, together with Academy, Distribution Transformation. She also held the positions of Chief Bancassurance Officer and Chief Marketing Officer during her 15-year career with the company, and had been on the Board of Directors for the last 13 years. Prior to her last role, Poramasiri worked with an international insurance company to co-ordinate the setup of their joint venture in Thailand, before leading the marketing team as General Manager of the local company.