Pan-Asian insurer FWD Group (“FWD”) has appointed DDB Group (“DDB”) as its regional lead agency for brand and creative strategy.
FWD is one of the fastest-growing insurers in Asia and has expanded to eight key markets since it was established only five years ago. DDB will support FWD across the region as it continues to grow its challenger brand profile with new ideas and innovations to deliver on its unique brand promise ‘celebrate living’. The account will be driven by DDB’s regional team based out of Hong Kong.
DDB was awarded the business after a highly contested multi-market pitch involving leading agencies from across Asia.
Working with FWD’s senior management team, DDB is now developing a brand campaign that will be rolled out across the region.
Tim Oliver, FWD Group Chief Commercial Officer, said, “As a challenger brand, we aspire to continue being surprising, fresh and relevant to customers across Asia. Our vision to change the way people feel about insurance starts with a differentiated and exciting brand proposition.
“With DDB we’ve now found a like-minded partner -- strong on talent with fresh new ideas -- fearless enough to come with us on the next stage of this journey.”
Andreas Krasser, DDB Group’s Chief Strategy Officer said, “It’s not every day that you get to work on a brand like FWD. We’ve been hugely impressed by their vision, their drive, and the ripples of change they’re already creating in what is often an extremely challenging sector of the financial market. FWD consistently surprise and inspire by looking at insurance from a completely different angle. They’re a challenger brand in every sense of the word. Needless to say we’re thrilled to be working alongside them.”