Led by our customers

Insurance that's simple and accessible

We know customers are looking for something simple from insurance. They want it to help look after the things that matter most: health, family, and livelihood. That’s why we design insurance for how people actually live their lives, so they can get on with it.

We know that in today’s world, when it comes to insurance there’s a strong desire for change. That’s why we’ve built our business with a focus on what’s driving this change: the customer. Our vision is changing the way people feel about insurance – which is why we’ve committed ourselves to delivering the very best customer experience we can, at all points of contact. Easy to understand, easy to buy, easy to manage, and easy to claim.

Simeon Preston

Group Chief Operating Officer

Leading in customer experience across various markets in Asia

As a result of our commitment to understanding and addressing our customers’ various insurance needs and pain points, we are leading in 3 markets for life insurance customer experience and in 2 markets for general insurance customer experience.

Industry leader

Rated as an “Industry Leader” for general insurance in Hong Kong SAR and Singapore and for life insurance in Vietnam.

Strong performer

Customers in Japan and Malaysia rated us as “Strong Performer” in life insurance customer experience.

Source: A commissioned CX Index™ study by Forrester Consulting, Q4 2020.

Insurance for the digital age

We’re leveraging the right technology to enhance the insurance experience for our customers.

Find out more about the technology we’re building and the solutions we’re creating.